WOTC Offers Support To MTG Content Creators With MTG Ambassador Program

Genoslugcs June 30, 2023 3 min
WOTC Offers Support To MTG Content Creators With MTG Ambassador Program

Wizards of the Coasts' symbiotic relationship with the most prominent Magic: The Gathering content creators aren't new. When spoiler season rolls around, you'll see a handful of the game's top streamers and YouTubers spoil new cards, mechanics, or similar things. However, Wizards is stepping up their game by supporting streamers and their content via the MTG Ambassador Program. The new program and how it works is the topic of today's article.

The MTG Ambassador Program will help content creators make informative content about upcoming sets. This is done by giving the ambassadors for each year access to spoilers and other info earlier than usual so they have time to create helpful, quality content about it.


In addition to the basic info above, I'll answer how the MTG Ambassador Program works in more detail, how it differs from other WOTC programs, and how you get chosen. If you're a Magic: The Gathering content creator, this is big news; you won't want to miss out. So, let's get to the topic at hand without further ado.

What Is The MTG Ambassador Program?

The MTG Ambassador Program will offer chosen content creators direct correspondence with Wizards of the Coast. More specifically, they receive set info and a certain number of cards earlier than usual. This will give them more time to prepare top-notch content that can be put out before the news becomes available to the masses. This will mean significant boosts for the ambassadors since they'll get exclusive info before anyone else. And good for viewers, too, as they gain new information from trusted sources, presented in a quality way.

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In addition to these perks, the chosen ambassador will get "exclusive MTG Ambassador swag," (which I'm assuming means apparel like hats or hoodies), MTGArena benefits, and MagicCon badges. And, of course, be in direct contact with WOTC. Overall, this is a great idea and will be fantastic for MTG content creators moving forward. It's also worth mentioning that you'll keep all rights and monetization for the content! Here is what WOTC had to say about that:

a paragraph from WOTC talking about the MTG ambassador program

How Are MTG Ambassadors Chosen?

The Ambassador Program runs throughout the year. This means the selected Ambassadors for this year will hold the title for all of 2023 and will receive content info consistently throughout the year. So, new ambassadors will be picked each year. There are no exact requirements, but Wizards had this to say about how they picked the first batch of content creators:

a paragraph from wotc explaining how they picked the 2023 mtg ambassadors 

How To Become An MTG Ambassador?

The MTG Ambassador Program is a very new thing and, as of now, is by invitation only. However, they said that they hope to have an application page set up before the time comes to select 2024 Ambassadors. This will allow content creators to apply for the program and help to expand it moving forward. Oh, and I should mention that the program is only available to North American content creators, at least for now. However, WOTC says this won't be the case forever.

For more info, you can send direct questions to creators@wizards.com via email.

AetherHub Content Creator Program

While on content creator support, AetherHub has a program you can join. Our Content Creator Program gives you a ton of perks that help your videos reach a wider audience and can even help make you money through TCGPlayer affiliation. Here's an overview of some of the things we offer:

a list of what's included in the aetherhub content creator program

You will also receive some other perks, including:

  • Content Creator badge on your profile
  • Access to posting any of your Youtube MTG-related Videos on the site. These will show up on the front page.
  • Deck Videos from Content creators show up on the front page and in our MTGA extension!
  • Deck folders: get five deck folders for sorting decks
  • See who follows you
  • All content you post will have additional visibility on Aetherhub
  • Earn revenue on card sales as a TCGplayer affiliate


The MTG Ambassador Program is helpful to both content creators and the MTG community that watches/reads their stuff. It's exciting to see things like this that help the pillars of the community and the fans alike being implemented. It's also a tremendous incentive to do your best work as a content creator. If you have any questions, comment, and I'll do my best to help. 


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